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Making Exercise Appealing for Young Couch Potatoes

Yes, there’s a television in Steinbeck’s Scottsdale, Ariz., home. But the family’s television room also boasts an exercise bicycle, mini trampoline, and several large exercise balls.

Her two children are just as interested in the tube as any other red-blooded American kids, but Steinbeck sees to it that if they’re tuned in, they’re exercising at the same time.

Everyone in the family uses the equipment as we watch television, the author of the best-selling Fat Free cookbook series explains. That way, the kids are hardly ever sitting and they’re in constant motion. It’s one way to make viewing more than a passive activity. Read more…

Canada is looking out for your health

A selection of our favourite Canadian health advisories issued over the last few days.

Solubilize, nebulize, die
When treating H1N1 flu patients, don't solubilize and then nebulize your powdered zanamivir (Relenza) and then put it in a ventilator. A pregnant woman died when the lactose in the powdered zanamivir combined with the liquid used to dissolve the powder and blocked her ventilator.

You'll need a miracle, inshallah
Muslim pilgrims should be vaccinated against influenza and other infectious diseases at least six weeks prior to the Hajj. The warning was issued four weeks before the beginning of the Hajj, which this year occurs November 25-30.

(But perhaps all is not lost. Some supremely strange Islamic websites interpret the word "ma'arej" from the Qu'ran to mean "wormholes" and assert that Mohammed and his angels may have used them to travel through time. So maybe you're not out of luck after all.)

"Consumable entertainment"
You may not be surprised to learn that consuming energy drinks called Mind Strike, Fearocity, Elixir of Tenacity and Power Pulse (right), made by a company called Chaotic Beverages, pose a health risk to children.

The company will certainly be shocked to hear this, considering the drinks were launched in Canada earlier this year in partnership with a company called 4Kids Entertainment, based on a children's card game (a 4-pack of the drinks came packaged with a set of the cards) and animated TV show, and were intended for children : "Fueled with natural energy from green tea extract, and loaded with vitamins, antioxidants and functional herbs, Chaotic Beverages offer kids a great tasting, healthier alternative, beverage that provides a convenient way to meet their hydration needs." (Functional herbs? Alternative to what? More convenient than, say, water? That sentence raises far more questions than it answers.)

The drinks' marketing consultants, U & Me Marketing, saw the product as so revolutionary that they invented a new classification to describe it: "Consumable Entertainment." Health Canada, it seems, wasn't amused.

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1 comments:

  1. Darryl6 November, 2009 7:13 PM

    U & Me recalled all Chaotic drinks two weeks ago (Oct. 23, 2009) after we were advised that Health Canada had concerns about some ingredients in our products. We agreed to an immediate, voluntary recall, which resulted in the removal of all Chaotic drinks from store shelves in Canada between Oct 26-30.

    At the time of the recall, we had been approved by Health Canada for a site license and were in the process of applying for a Natural Health Product (NHP) certification.

    Chaotic drinks are made with 100 percent natural sugars, colours and flavours. They are a healthier beverage choice for consumers who seek a change from artificial alternatives. The Chaotic beverage is designed for the Chaotic card game players who know the characters on the cans, and understand the value of the interactive game play codes on each label.

    We regret any alarm this has caused with our customers and consumer base, and wish to assure everyone that we are taking the necessary steps to reformulate Chaotic beverage to the standards of Health Canada

    Please feel free to contact me with any further questions regarding this issue.

    Darryl McDaniel
    darryl@uandmemarketing.com
    U & Me Marketing Inc.
    460 Brant Street 3rd flr
    Burlington Ontario

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