Sermo to expand to Canada as MD-only social networking gains popularity
Doctors-only social networking websites are rapidly becoming more popular -- , , , , among others -- and they're set to come to Canada very soon.
Although there have been no official announcements yet, I was told by representatives of Sermo and RelaxDoc (which both currently allow only American physicians to join) that both sites are planning on opening up their registration policies in 2008 to include Canadians.
Claire Spina-Russell, a media relations representative employed by Sermo, told me, "There have been inquiries from several hundred -- just shy of a thousand -- doctors from Canada. As you can imagine, people are really anxious to get in there. We're looking to introduce the offering to Canadian doctors later this year. The way to sign on would be different -- we have to set up a system of checking to make sure only doctors can get in -- but the rest will be the same.”
RelaxDoc communications director Erin Mulgrew had a similar message. “We are planning to open the site to international physicians, just working on back end of that," she said. "Right now we verify with DEA [Drug Enforcement Administration] numbers. We are working through verification, but we're planning to do it within this year.”
Tiromed, which was co-founded by a Canadian-born doctor -- , from Ottawa, who's now an internist in Los Angeles -- doesn't discriminate. Anyone can join, whether or not they're actually physicians.
Although Sermo and RelaxDoc don't yet allow Canadian members and Tiromed is severely underutilized by Canucks, some Canadian physicians nevertheless have made their way to the incredibly popular social networking site .
Dr Ron Lett, the president of the nonprofit , was introduced to Facebook when, returning from a humanitarian trip in Africa, he was surprised to find his email inbox overflowing. “I had all these requests to be friends with my children," he told me by phone from Uganda, where he's currently working. “I didn’t know quite what it was but I didn’t want to turn down requests to be friends with my children.” (I would have liked to do the interview via Facebook but given his internet access problems, it seemed easier to connect to him by cell phone.)
Dr Lett got a Facebook account and immediately recognized the benefit that social networking could have for the Canadian Network for International Surgery’s communications and public outreach activities. He oversaw the creation of the organization’s 54-member Facebook group (called CNIS Global OR, if you have Facebook and want to check it out).
He's got two accounts -- one personal and one professional. “For physicians, if you want to know what your kids are up to you, you should get online,” said Dr Lett. “I once told my sister, ‘Hey, did you know your son is engaged?’ She got on Facebook quick.”
London, Ontario physician uses Facebook, but not professionally. He told me he'd gladly use a doctors-only social networking site. Here's what he wrote to me by email:
"Social networking websites like Facebook have certainly changed the way people interact and establish contact with past friends, acquaintances, classmates, etc. Professional networking sites can certainly do the same for people in various professional circles. But I'm not sure one single web service is best suited to handle both worlds. The type of information a website would collect and share would be specific to its target: colleagues likely don't care much about who my friends and family are or what I have planned for this weekend. Similarly, an old high-school friend doesn't need to know about research I've done or conferences I've attended. Moreover, as the owner of this information, I would like to control, insofar as is possible, which pieces of my personal and professional life are accessible to the people in my personal and professional spheres.
"A professional networking service could definitely be an asset to physicians and may even improve patient care. For example, a family doctor establishing a practice in a new area could use such a site to make his practice known to other physicians, meet specialists in the area to whom he may need to refer patients, or identify services that may facilitate delivery of care. There is potential, but in my opinion, Facebook is not the right tool for this job."
(My article on social networking for physicians appears in the National Review of Medicine's February issue. You can read it .)
Update, September 24, 2008: Sermo has pushed back its international expansion to "early 2009," according to a company spokesperson.
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